Rêve d'un jour - Lac Mégantic

Be at the front row of their journey.

Client: Les Habitations Bordeleau

Collaboration: Jean-Francois Hogue, marketing strategist and co-director

Create a video content series to follow the "Dream for a Day" adventure of the 6 residents of Habitations Bordeleau.

To amplify its reach, videos were released at each stage, focusing on anticipation, emotion, and authenticity. They were also formatted for distribution across all their multi-platform channels.

• Teaser of the preparations
• Presentation of the Dream for a day Lac-Mégantic
• The winners are revealed
• Teaser: The anticipation of departure
• Discovering the places
• A surprise encounter and emotions
• A look back at the experience.

To allow all residents to experience the adventure, a short documentary was also produced. It was shown during an internal activity within the residences to create a powerful and meaningful collective moment.

The objectives

The strategy made it possible to share the experience with other residents and their loved ones, highlight the brand's core pillars, strengthen local visibility, grow the audience, and drive engagement on social media.

This project is another tangible demonstration of Habitations Bordeleau's commitment to placing people at the heart of their priorities.